The Life Cycle of a Music Video

An artform in itself, music videos can wield considerable power in focusing the trajectory of a band or artist. We've all seen their power in elevating artists to legend status, but what's the process behind them? What role does management play? How much say does a band or artist actually have? What is the best way that filmmakers can best interface with bands and artists, management, and record labels?...and what kind of budgets are at play.

Join our panel of experts made as they discuss the possibilities that await and the strategies you can deploy in breaking through.

Panellists include:
Grace Moore (writer/director)
Geoffrey O’Connor (artist/director: clips include RVG, Bag Raiders and Sarah Mary Chadwick)
Lorrae McKenna (Artist/Label Manager)
Sian Kelly (Choreographer)

Chair: Samira Farah (RRR FM)